Florida Primary News: Mitt Romney’s Only Hope to Be President – The Papa Bear Strategy January 27, 2012Posted by Admin in Dan Mangru, Market Commentary.
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Mitt Romney’s Only Hope to Be President – The Papa Bear Strategy
By Dan Mangru
Another debate is in the can. As voters watched last night’s GOP Presidential debate in Jacksonville, they saw a different kind of Mitt Romney. They saw a Mitt Romney on the attack, and a candidate who would not back down. But is that enough?
Think of Mitt Romney. Tell me what comes to mind.
For some, an image of a successful executive comes to mind. Mitt Romney has helped numerous companies turn around including Staples, Brookstone, Domino’s Pizza, Sports Authority, and the 2002 Winter Olympics. Romney also led an effective conservative government in the most liberal state in America, Massachusetts.
For others, a political flip-flopper comes into view. Rudy Giuliani recently said on MSNBC that he ran against Romney and didn’t know what he truly believes. To date, Romney has changed views on abortion, health care, labor, and gay marriage amongst other issues.
But here’s one image that probably won’t come into your mind that should: Papa Bear.
Behind the exterior of the cold, hard, shiny CEO, lies a man who loves being with his kids and grandkids. He loves being out in nature, and horsing around with the little ones like any good granddad would.
Just look at Mitt’s Christmas card. He’s got the grandkids on his arm, just enjoying being outdoors and spending time with his family. Wouldn’t you want that guy to be your granddad, your ‘Papa Bear’?
When Sears introduced their advertising slogan, “Come see the softer side of Sears”, their sales shot up 30 percent. That’s nothing to sneeze at.
Do you think Mitt Romney could use a 30 percent boost in the polls?
Absolutely. Mitt Romney has been largely aloof in an overexposed GOP primary. He has even shied away from interviews with conservatives like Sean Hannity and Bill O’Reilly of Fox News.
The only Romney that we know is that guy in the suit at the debates, making the speeches, collecting the campaign contribution from wealthy donors.
But there is more to that than what meets the eye. Mitt Romney has kept his private life private and his public life public. Now is the time for him to let America into his private life. Here is a man who loves his wife, has a beautiful family, and who seems to be an all-around great guy.
Romney’s campaign has always said that Republican voters have been dating candidates like Rick Perry, Michelle Bachmann, Herman Cain, Rick Santorum, and Newt Gingrich but in the end they will marry Romney. If Romney wants to be the candidate conservatives marry, they need to see him as a real person and not someone who is cold, hard, shiny, and plastic.
When George W. Bush was elected president, people felt like he was a guy you could go bowling with and have a beer. When Barack Obama was elected president, people felt that he was a family man who was in tune with popular culture. Through popular culture, Americans began to relate to Barack Obama.
Part of the appeal of former House Speaker Newt Gingrich is that he’s made mistakes, and has asked for forgiveness. We’ve all made mistakes and can identify with that. Part of the Mitt Romney image is that he’s figuratively never made any mistakes or done anything that a working class Floridian or American can identify with, for the most part.
America has not related to Mitt Romney, at least not yet. Still some 60-75 percent of voters (depending on which poll you read) believe that another candidate not named Mitt Romney is best to lead this nation. After five years of campaigning, that should speak volumes.
During his tenure as Massachusetts governor, Romney turned around a state that was heavily in debt so much that by the end of his term as governor, he had amassed a rainy day fund of over $2billion. That’s the record that Romney brings to the table.
Voters know that this election counts. President Obama has driven America off the cliff with over $15 trillion in debt. The economy is showing signs of a double dip recession. Unemployment still remains around 9 percent (although the last figures came in at 8.6 percent for November).
There is a lot on the line for this election, and after 19 debates the GOP still hasn’t decided who their flag bearer will be.
Mitt still has a chance. As quick as they rise is as fast as they fall. Mitt can make a major move literally overnight with just one simple strategy: Papa Bear. Give us a glimpse into Mitt Romney the man, the husband, the granddad, the human being, and America just might give you a glimpse into the Oval Office.